Marine Layer

A San Francisco label that built itself on absurdly soft t-shirts and has spread a chain of small stores across the country, this one on the corner of 27th and Larimer. The stock is basics - tees, knitwear, easy dresses - in a muted palette, and the shop runs the brand's Re-Spun program, which takes worn-out shirts back for recycling and gives you credit for them. It is a chain and does not pretend otherwise, but it is a useful one on a block where most of the clothing shops are considerably more expensive.

Why go. Straightforward soft basics when the rest of the block is asking three figures a piece.

Bring old t-shirts in - the Re-Spun bin trades them for store credit.